Jordan Cade Halliday

I am

Dynamic and award-winning professional with over 12 years of experience in Graphic Design and Web Development, blending a robust technical background in Computer Science with creative expertise in Media Design Technology. Recognized for delivering innovative and impactful solutions that drive brand success and recognition, I have a proven track record of excellence in both digital and print mediums. A lifelong learner, I thrive on staying current in the ever-evolving world of design and technology. My expertise spans a wide array of design and development tools, programming languages and frameworks, project management, and digital marketing strategies, making me a versatile asset to any forward-thinking team. Eager to bring my comprehensive skill set and passion for creativity to your team, I am committed to contributing to your team’s success and vision.

About Me

"Design is something that is always around us. The best designs are often ones we don’t even notice and the bad designs often stick out like sore thumbs."

Jordan Cade Halliday

Developer & Designer

My Specialties

Include but are not limited to:

Graphic Design

Award-Winning Graphic Designer

Responsive Web Design

Experienced in UI/UX & Responsive Web Design

Web & App Development

Experienced Full Stack Web & App Developer

Marketing

Experienced in traditional, print, social media & digital marketing

Identity Branding & Logo Design

Award-Winning Logo Designer

Data & Databases

Experienced in Creating, Maintaining, Analysing & Visualizing Data

Biography

Jordan’s lifelong passion for design & technology has taken him on a diverse and fulfilling career path. From a young age, he explored his creativity through art, typography, and coding, often creating artwork and programming games for friends and family.

After exploring different career options, including managing a photo department and training as a tattoo apprentice, Jordan discovered his true calling in creative design & technology with graphic design and web development. He honed his skills by majoring in Media Design Technology from Salt Lake Community College’s School of Applied Technology & Computer Science for Web Programming from Harvard University’s online learning initiative HarvardX where he further refined his abilities as a programmer and graphic designer.

Jordan worked as a freelancer under the name Design By Jordan, taking on projects in graphic design and web development, as well as running his own small printing shop before securing a full-time position at an agency as a senior lead graphic designer. He worked for five years at MagicSpace Entertainment, a company that produced and presented national tours, Broadway shows, live entertainment, and concerts worldwide, creating marketing, promotional, and advertising content for over 250 events in around 75 cities per year.

When the company split into separate entities, Jordan took on both as clients, leading him to establish his own creative design studio, rebranding as Pinebee Creative. Since then, he has worked with a range of clients, from small non-profits to large corporations such as Taco Bell, Disney, Nickelodeon, and Carhartt, among others.

When not helping clients, Jordan has also taught Web Development & Graphic Design at Salt Lake Community College as an adjunct professor for the last 6 years. This has enabled him to stay up on the latest industry standards, technologies, while also helping to teach the next generations the trades of the industry.

Jordan’s exceptional work has earned him numerous design awards, including a silver medal with his escalator wrap design for the show Walking with Dinosaurs at the Oklahoma Advertisement Awards and first place for branding and logo design in the food category for the brand Vegan Lao Food at the International Branding, Logo Design, and Advertising Awards.

Jordan is highly skilled in web and graphic design, website and app development, illustration, video editing, marketing, data management, visualization & analysis, among other certifications.

My Skills

Graphic Applications:
Adobe Creative Cloud, Illustrator, Photoshop, InDesign, Xd, Premiere, After Effects, Sketch, Figma, Animate, Character Animator, Dreamweaver and more.

Coding & Web Technologies:
Full Stack Web Development (LAMP / MERN) – HTML5, CSS3, JavaScript, JSON, jQuery, PHP, MySQL, MariaDb, React, React Native, MongoDB, Mongoose, PostgresSQL Node, Expo, GraphQL, Express, npm, yarn, D3, WordPress, Python and more.

Operating Systems:
Apple MacOS, Microsoft Windows, Linux, iOS, Android, DOS & BASH / Shell / zSH Command Line.

Other Technologies:
Salesorce, Git, Microsoft Office Suite, UX / UI, Google Workspace Suite, Docker, SSH, SFTP, APIs & more.

Other Relevant Skills:
Guitar, Photography, Conversational Spanish & Magic.

Coding & Web Technologies: Full Stack
HTML5, CSS3, JavaScript, JSON, jQuery, PHP, MySQL, MariaDb, React Native, MongoDB, Mongoose, PostgresSQL Node.js, Expo, GraphQL, Express, npm, yarn, D3, WordPress, & Python.
Creative & Graphic Design Applications
Adobe Creative Cloud, Illustrator, Photoshop, InDesign, Premiere, After Effects, Animate, Character Animator, Dreamweaver, Xd, Figma, Sketch & more.
Operating Systems & Information Technologies & Other Skills
Apple / Mac, Microsoft / Windows, Linux, DOS & BASH / Shell / zSH Command Line. Salesorce, Git, Microsoft Office Suite, UX / UI, Google Suite, Docker, SSH, SFTP, APIs and more
Skills That Are Probably No Longer Relevant
Adobe Flash, Actionscript, Fireworks, Kai's Power Tools, Corel, PaintShop, Paintbrush, Mario Paint, & QuakeC.
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My Thoughts

The ramblings of a Creative Designer & Developer:

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My Portfolio

Recent Work & Case Studies

Satisfied Clients

A sampling of some of the accounts I have provided my services for over the years.

Consumer
  • Action Plumbing, Heating and Air
  • BBSI
  • Black Gold – Mobile Oil
  • Broadway Across America
  • Broadway at the Eccles
  • Carhartt
  • Computer Hospital
  • Crown Mountain Capital Investment Group
  • Crusthorn Financial Group
  • Elsbeth Lair
  • ES-O-EN Management
  • Live! at the Eccles
  • Mountain Valley Apartments
  • Prime Toy Company
  • SLC Bike Tours
 
Education

Education

  • Salt Lake Community College
  • Salt Lake Technical College
Entertainment
  • BBC
  • Channel Zero Network
  • Disney
  • Laughing Santa
  • Nickelodeon
  • Radiculture Podcast
  • Socca Podcast
  • Trial Triangle
  • Which Side Media Collective
  • Which Side Podcast
 
Food & Restaurants
 
Health & Wellness
  • Anahata Yoga Studio
  • Haymouse Endodontics
  • Selva Skincare
  • Siskiyou Challenge
 
 
Live Entertainment
  • 42nd Street
  • AC2
  • The Addams Family
  • Air Supply
  • Aladdin (Disney’s)
  • Alton Brown
  • American Idiot
  • Amos Lee
  • An American in Paris
  • Anastasia
  • Ani Di Franco
  • Anderson Cooper
  • Andy Cohen
  • ARW
  • Australian Pink Floyd
  • Bandstand
  • Bat Out of Hell
  • The Beach Boys
  • Beautiful
  • Beauty & The Beast (Disney’s)
  • Bill Maher
  • Billy Elliot
  • Blue Man Group
  • Bob Dylan
  • Bob Weir and Wolf Bros
  • The Bodyguard
  • The Book of Mormon
  • Brain Candy
  • Brian Setzer Orchestra
  • Bring It On: The Musical
  • Buddy Guy
  • Café Tacvba
  • Camelot
  • CAKE
  • Celtic Thunder
  • A Charlie Brown Christmas
  • Chicago
  • A Chorus Line
  • Chris Isaak
  • A Christmas Story
  • Cinderella (Rodgers + Hammerstein’s)
  • Cirkopolis
  • Cirque Eloize
  • Cirque Dreams Holidaze
  • Claypool Lennon Delrium
  • Clint Black
  • Come From Away
  • Conor Oberst
  • Daniel Tiger-King for a Day
  • Daniel Tosh
  • Darci Lynne
  • Daren Criss
  • David Byrne
  • David Gray
  • David Sedaris
  • Dear Evan Hansen
  • Deep Purple
  • Deepak Chopra
  • Demetri Martin
  • Derek Hough
  • Diana Krall
  • Dirty Dancing
  • Donny & Marie
  • Doobie Brothers
  • Double Dare Live!
  • Down the Rabbit Hole Live
  • ELF – The Musical
  • Elvis Lives
  • Experience Hendrix
  • Fiddler on the Roof
  • Finding Neverland
  • Frozen (Disney’s)
  • G3
  • A Gentleman’s Guide to Love and Murder
  • Gentri
  • The Golden Dragon Acrobats
  • Goo Goo Dolls
  • Green Day
  • Gregory Alan Isakov
  • Gregory Porter
  • GREY
  • Hal Holbrook
  • HAMILTON
  • The Head and the Heart
  • Hedwig & The Angry Inch
  • Hello, Dolly!
  • How The Grinch Stole Christmas!
  • Howard Jones
  • Huey Lewis & The News
  • I Love Lucy
  • The Illusionists
  • Ira Glass
  • Iron and Wine
  • JEWEL
  • JJ Grey & Mofro
  • Jason Isbell
  • Jay Leno
  • Jeff Dunham
  • Jersey Boys
  • Jim James
  • Joe Bonamassa
  • John Cleese
  • John Hiatt
  • Johnny Mathis
  • Julianne Hough
  • Kacy & Clayton
  • Kansas
  • Kathy Griffin
  • Keb’ Mo’
  • Kenny Rogers
  • The King and I
  • Kinky Boots
  • Kurt Bestor
  • Lake Street Dive
  • The Last Podcast on the Left
  • Lea Michelle
  • Les Miserables
  • Lillie Mae
  • Lindsey Stirling
  • The Lion King (Disney’s)
  • Lord of the Dance
  • Lyle Lovett
  • Maksim Chmerkovskiy
  • A Magical Cirque Christmas
  • Magpie Salute
  • Mamma Mia!
  • Mannheim Steamroller Christmas
  • Markiplier
  • Martin Short
  • Matilda
  • Max Val Peta – Confidential
  • Men are from Mars, Women are from Venus
  • Michael Franti
  • Michael McDonald
  • Million Dollar Quartet
  • Miss Saigon
  • Morrissey
  • Move Beyond
  • Motown the Musical
  • Mythbusters Live
  • NEEDTOBREATHE
  • Neil deGrasse Tyson
  • Neil Gaiman
  • Newsies (Disney’s)
  • Nice Work If You Can Get It
  • Old Crow Medicine Show
  • ONCE
  • Paw Patrol
  • Peppa Pig
  • Peta Jane Murgatroyd
  • Peter Frampton
  • The Phantom of the Opera
  • PJ Masks Live
  • The Play That Goes Wrong
  • Post Modern Jukebox
  • Power Rangers Live
  • The Producers
  • RAIN – A Tribute to the Beatles
  • Ray LaMontagne
  • RENT
  • Riverdance
  • Rob Lowe
  • Robert Plant and The Sensational Space Shifters
  • Ron White
  • Ryan Adams
  • Science Friday Live
  • School of Rock
  • Sebastian Maniscalco
  • Seu Jorge
  • Shaping Sound
  • The Simon & Garfunkel Story
  • Snap Judgement
  • Something Rotten
  • The Sound of Music
  • Spank
  • Star Trek – The Ultimate Voyage
  • STOMP
  • Steve Martin
  • Styx
  • The Price is Right – Live
  • Tedeschi Trucks Band
  • The Tenors
  • Theresa Caputo
  • Tim Allen
  • Tori Kelly
  • TOTO
  • Val Chmerkovskiy
  • The Very Hungry Caterpillar
  • WAITRESS
  • Walking With Dinosaurs
  • Warhorse
  • West Side Story
  • White Christmas
  • White Rabbit Project
  • WICKED
  • Wild Kratts
  • Yanni
  • YES
Misc.
  • Concept Marketing
 
Non-Profit Orgs & Associations
  • Animal Rescue Media Education
  • Anonymous for the Voiceless
  • Beagle Freedom Project
  • Certain Days
  • CreatureKind
  • Food Empowerment Project
  • John Varvatos – Benefit Project
  • New England Anti-Vivisection Society
  • PrisonerSolidarity.net
  • Rise for Animals.
  • Rouge Valley Farm to School
  • Salt Lake City VegFest
  • Save The Kids
  • Sea Shepherd Conservation Society
  • Strike Farms
  • Stuart House
  • Utah Animal Rights Coalition
  • Utah Autism Advocates For Police Reform
  • Utah Reintegration Project
  • VeganChineseFood.com
  • VeganFilipinoFood.com
  • VeganLaoFood.com
  • VeganMexicanFood.com
  • VeganSoulFood.com
  • Vegan Outreach
 
Public Figures
  • David “Bergie” Berg – National Delegate
  • Will Potter – Award-Winning Investigational Journalist
 
Technology
  • Blue Canoe Learning
  • Cryptex Labs
  • Secret Notes

My Resume

I'm skilled in computer science, web development, media design, graphic design, data, UX/UI, and coding; and have been passionate about them from a very young age. With my combination of design and technical skills, I can effectively create, manage, code, and present solutions, ideas, information, and data in a way that is easy to understand. I'm self-managed, self-motivated, organized, honest, proficient, dependable, and can relate to all personalities. My work is exceptional and I’m able to provide solutions to almost any problem.

Education & Certifications

Media Design Technology

Salt Lake Community College | School of Applied Technology

CS50w - Web Programming with Python and Javascript

HarvardX | An online learning initiative from Harvard University

Digital Marketing

StackSkills

Pearson Logo Mark
IT Specialist – HTML and CSS

Pearson

Pearson Logo Mark
IT Specialist – HTML5 Application Development

Pearson

Pearson Logo Mark
IT Specialist – Javascript

Pearson

HTML + CSS + JavaScript

Codecademy

Responsive Web Design

freeCodeCamp

JavaScript Algorithms and Data Structures

freeCodeCamp

Front End Development Libraries

freeCodeCamp

Data Visualization

freeCodeCamp

Relational Database

freeCodeCamp

Back End Development and APIs

freeCodeCamp

Quality Assurance

freeCodeCamp

Adobe Certified Professional – Photoshop

Certiport

Adobe Certified Professional – Illustrator

Certiport

Adobe Certified Professional – InDesign

Certiport

Adobe Certified Professional – Dreamweaver

Certiport

Adobe Certified Professional of Visual Design

Certiport

Adobe Certified Professional of Web Design

Certiport

Additional Certifications

Jordan Cade Halliday has an extensive amount of experience, knowledge, education and certification in the areas of Web Design, Development and Programming; Graphic Design; Traditional & Digital Marketing; Data Management and Administration; Video Editing and Production; Animation and Creative Design.
 
Outside of creative skills Jordan also has vast experience, education, certification and knowledge in the fields of Teaching, Critical Animal Studies & Social Justice Theory; Activism; Political Prisoner Support and Radical Animal Studies.
 
Jordan also has many certifications in piercing & tattoo health and safety including: blood borne pathogens; medical considerations and risk assessment; aftercare; wound healing dynamics; anatomy; disabilities and more.
 
 
Additional Badges & Certificates can be found on the following platforms:

AWARDS & ACHIEVEMENTS

(IBLDAA) International Branding, Logo Design, and Advertising Awards
Fresno, California

Category: Branding & Logo Design: Food

First Place
Won first place for the non-profit FOOD EMPOWERMENT PROJECT's program initiative VEGAN LAO FOOD's brand & logo under the "food" category.

American Advertising Awards
Oklahoma City, Oklahoma
Category:
Out-of-Home Site Interior Still or Static

Silver Medal
Won a silver medal at the Oklahoma City, Oklahoma ADDY awards for an escalator advertisement wrap design for the show WALKING WITH DINOSAURS.

Badge Collection

RECENT RELEVANT CLIENT WORK EXPERIENCE

Food Empowerment Project (Non-Profit)

Database Management, UI/UX, Website/App Design & Development
Migrated a large excel spreadsheet of data over to GraphQL. Created an API to access stored data and convert it to JSON using node.js & express. Implemented a CMS for client to add / edit any new data. Shifted 2 natively written apps (Swift / Objective-C & Java / Kotlin) into a single (React Native) codebase & cross-platform application that allows users to access client data on iOS, Android & the web. Migrated entire website & 15+ years of data over to a new database. Designed & Developed new client website utilizing WordPress as a CMS. Created other various program websites as needed.

Carhartt
Carhartt (Commercial)

Design & Development
Designed & Developed Training Kits to help employees learn the newly implemented platform solution replacing a previous solution. The kits included process cards which employees could scan to access more information in the main database.

Vegan Lao Food (Non-Profit)

Branding, Logo Design, UI/UX, Digital/Print Creative & Graphic Design
Designed award-winning logo for Food Empowerment Project's 'Vegan Lao Food' program. Brought to life campaign ideas. Fulfilled all creative design needs both print & digital.

HyveCMS (Commercial)

Design & Development
Designed & Developed custom Customer relationship management (CRM) application to manage leads, clients, billing & more.

Web Development & Design / Graphic Design / Marketing Experience

Salt Lake Community College
(Salt Lake City, UT)
Salt Lake Tech
(Salt Lake City, UT)

Adjunct Professor
Web Development & Graphic Design
June 2018–Present     (5.5 Years)

Develop course curriculum, assignments, exams; as well as provide instruction and assist students in learning the concepts & tools of Graphic Design, Web Design & Web Development.

MagicSpace Entertainment
(Salt Lake City, UT)

Senior Lead Graphic Designer
Sept. 2013–Feb. 2018    (4.5 Years)

Oversaw & produced all creative, marketing & design needs for a number of various markets across The US & Canada creating marketing, promotional, and advertising content for over 250 events in around 75 cities per year.

Pinebee Creative
(Salt Lake City, UT)

Owner & Creative Director
2012–Present     (12 Years)

Work solo or with a team to create a vision for various clients and brands while helping to deliver solutions to all their web & app development, creative, UX/UI, marketing, digital & print production design needs. Formerly Design By Jordan.

Relevant Volunteer Experience

Salt Lake City VegFest
(Salt Lake City, UT)

Creative Director &
Marketing Coordinator

2015–2020     (5 Years)

Led all design & advertising for Festival. Developed creative guidelines and directed creative work, including print collateral, websites, email campaigns, television and radio advertising, as well as many other creative, festival signage, promotional & advertising related tasks.

Which Side Media Collective
(Salt Lake City, UT)

Creative Director
2012–2018     (6 Years)

Managed podcast episode & eCommerce Databases. Led all design & advertising for podcast network. Developed creative for the network and various podcasts, including logo design, apparel design, social media advertising & web and email marketing campaigns.

TESTIMONIALS & RECOMMENDATIONS

"I have had the pleasure of working closely with Jordan for over 3 years and can confidently say that they are an exceptional professional with a unique blend of skills and qualities."
Diane Kelley

Marketing Manager

"Jordan is a highly talented and versatile designer who consistently delivers outstanding results. Their creativity knows no bounds, and they have an innate ability to translate concepts into visually captivating designs. Whether it's designing websites, creating engaging social media graphics, or crafting brand identities, Jordan approaches each project with meticulous attention to detail and a keen eye for aesthetics."
David Guzman

Creative Content Manager

"Jordan has worked with Food Empowerment Project since 2018 when I first met him and saw his talent first hand. He has created various materials for us, both our website and printed materials. Jordan is incredibly creative and can easily come up with his own ideas for design or is always open to input. We have enjoyed working with him as he is very professional but also very personable as well. We definitely highly recommend Jordan."
lauren Ornelas

Founder - Food Empowerment Project

"One of Jordan's greatest strengths is their ability to communicate and present design ideas effectively. They have a remarkable talent for conveying complex concepts in a clear and concise manner, ensuring that clients and stakeholders fully understand and appreciate the creative vision. Their excellent writing skills, combined with their creativity and conceptual thinking, make them a valuable asset in any collaborative setting."
Brandon Kent

CEO / President / Founder

"Beyond their design expertise, Jordan is a true team player. They are always willing to lend a helping hand, offer constructive feedback, and collaborate with colleagues to achieve the best possible outcomes. Their positive and cheery disposition creates a welcoming work environment, and their professionalism shines through in every interaction."
Michael Hyder

Marketing Manager

"I was fortunate to work on a design team with Jordan as well as on a video game contract project. He has extensive technological knowledge balanced with wit and humor. He's honest, dependable, fun to work with and has a great work ethic. Jordan contributes innovative ideas and delivers exceptional work. He even runs his own podcast, I truly believe there is nothing he can't do."
Rob Covington

Creative Director / Animator / Videographer

"Throughout our time working together, I have been consistently impressed by Jordan's ability to meet deadlines and manage multiple projects simultaneously. They possess a strong sense of organization and adaptability, ensuring that tasks are prioritized effectively and completed with utmost efficiency."
Cynthia Nelson

Operations Manager

"Jordan is a remarkable individual who brings passion, dedication, and a wealth of skills to every project they undertake. Their contributions have not only elevated the quality of our work but have also inspired and motivated those around them. I have no doubt that Jordan will continue to achieve great success in their career and make a significant impact in the fields of design & web development."
Peter Funk

Director of Marketing

"I wholeheartedly recommend Jordan for any web development / creative design-related position, contract or opportunity. They are an invaluable asset and would be a tremendous asset to any team or organization."
Ken McDonald

Project Manager

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